Brands, Five Studios Set DVD Event
s and seven DVD hardware brands will join for a fourth-quarter marketing program, targeting total player sales of four million by the end of the year.
The studios' home video divisions are: Artisan, Buena Vista, Columbia TriStar, New Line and Warner. The hardware brands are: Panasonic, Philips, Pioneer, RCA, Samsung, Sony and Toshiba.
In the program, consumers will be offered five free DVD movies with the purchase of any model DVD player under the five brands from Aug. 22, 1999 to Jan. 2, 2000. Support will include a multi-million dollar television and print advertising campaign and point-of-purchase materials. The five free titles are "Stargate" from Artisan; "Six Days, Seven Nights" from Buena Vista; "Stepmom" from Columbia TriStar; "Platinum Series: Lost in Space" from New Line; and "Lethal Weapon 4" from Warner.
Disney Realigns Video Unit
BURBANK, Calif. -- In a major reshuffling of top-level executives, Richard Cook, chairman of Walt Disney Co.'s Motion Pictures Group, has taken over responsibility for Buena Vista Home Entertainment, the company's home-video arm.
While about 100 layoffs are expected, Mitch Koch continues to run Buena Vista's domestic operation as senior vice president and general manager, North America, reporting to Cook.
Cook is taking over the responsibility for the video unit from Michael O. Johnson, who was president of Buena Vista Home Entertainment Worldwide, and who has been named to the new position of president of Walt Disney International Asia.
Mark Zoradi, president of Buena Vista International, is taking over responsibility for all international home-video operations.