ARLINGTON, Mass. -- Brigham's has reformulated 70% of the Elan Frozen Yogurt frozen dessert line.
gham's purchased last summer.
Brigham's said it reformulated the products by using what it described as higher-quality ingredients. The new flavors are Andes Mint Drift and Carrot Cake Rapture. The new packaging is what Brigham's called an upscale European look.
The company is supporting its distribution throughout the New England and Mid-Atlantic regions with a new advertising campaign, coupons and sampling programs.
Brigham's, in its 80th year, has three other lines: Brigham's Deluxe Premium Ice Cream, Brigham's Ice Cream Shoppe Sundaes and Brigham's Frozen Yogurt.
