A combination of upscale product trends and the blurring of channel lines represent an opportunity for supermarket housewares categories. "Consumers are shopping us for their housewares needs, just as they are shopping Linens-N-Things, or Bed Bath & Beyond," said Karen Schroeder, mercantile category manager, Wild Oats Markets, Boulder, Colo. Mercantile is the housewares department at Wild Oats and Henry's Markets. "I believe that we can be competitive in price and selection," Schroeder ...

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