WASHINGTON - Outsourcing of responsibilities to sales and marketing agencies by consumer product goods companies is expected to nearly double over the next four years, according to a study commissioned by the Grocery Manufacturers Association here. Retail sales revenues of CPG companies represented by the sales and marketing agencies are $116 billion, or 54% of total revenues, the study indicated, and that amount is expected to grow by 15% annually over the next two years and 10% a year ...
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