BIRMINGHAM, Ala. -- Bruno's here began accepting the American Express Card at its Georgia stores. Constitution, offering a 5% discount to card users through the end of the year. American Express, New York, which recently appointed a vice president for the supermarket industry, is making a concerted effort to penetrate an industry that has so far been dominated by rival card companies like MasterCard, New York, Visa International, Los Angeles, and Discover, River Woods, Ill.

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