BIRMINGHAM, Ala. -- Bruno's here began accepting the American Express Card at its Georgia stores. Constitution, offering a 5% discount to card users through the end of the year. American Express, New York, which recently appointed a vice president for the supermarket industry, is making a concerted effort to penetrate an industry that has so far been dominated by rival card companies like MasterCard, New York, Visa International, Los Angeles, and Discover, River Woods, Ill.

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.