Retailers are getting wise to what it takes to sell bakery items during the hectic and heavily promoted back-to-school period. In-store bakeries face competition from nearly every category in the store in back-to-school sales efforts. An informal poll of retailers by SN revealed several important lessons learned from previous back-to-school bakery promotions, particularly regarding the timing of promotions, the size and price of products featured, and packaging and displays. The selling ...

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