Supermarkets are bullish about the early results of back-to-school sales as a result of aggressive pricing strategies meant to battle other retail formats. Sharp pricing by supermarkets on commodity items and innovative merchandising are helping to fuel the 15% to 20% increases in sales reported by some operators. Supermarkets are keeping prices on many items under $20, with many basic items in weekly ad sheets priced below $10 to keep pace with mass merchandisers and drug chains. ...

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