Supermarket beverage aisles in 2004 will reflect the increasingly lighter tastes and more adventuresome thirsts of shoppers, retailers and observers told SN. The trends promise to make managing the section more challenging than ever, but still offer retailers opportunities for new profits and differentiation. Line extensions from carbonated soft-drink brands will likely be a key leveraging point this year, analysts said. The Coca-Cola Co., Atlanta, for one, rang in the new year with yet ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.