As the millennium draws to a close, it's not surprising that there are more celebratory Y2K or millennial-themed advertising campaigns and promotions -- despite some unease about potential disruptions in everyday life when computer dates click over to Jan. 1, 2000. It's the other Y2K-related marketing tactic that continues to prove much dicier: playing to the fear that is prompting some Americans to stock up on food and other staples in advance of the new year. So far, most packaged-goods ...
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