The concept of "New Age" may be showing signs of old age, but natural beverages are here to stay in supermarkets. From the multitude of teas and fruit drinks, to the booming water segment, to more exotic smoothies and nutritionally enhanced products, natural beverages of all kinds are providing growth and excitement to a beverage category that is otherwise stagnant. Acquisitions by the major soft-drink companies are bringing significant marketing muscle, while a steady stream of new items ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.