Videos priced from 99 cents to $3 are making their way into supermarkets at an alarmingly quick rate, while distribution continues to overflow the dollar-store channel's banks. Taking advantage of the trend means placing some merchandising and promotional muscle behind this fast-paced impulse product, said distributors interviewed by SN. Supermarket executives are increasingly realizing that low-priced videos add strong incremental dollars to their bottom lines, but as with so many other ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.