BURBANK, Calif. -- Buena Vista Home Video is rolling out a high-powered marketing program for the first half of 1994. Value-added packaging, cross-promotions and an elaborate media campaign for "The Fox and the Hound" will make this the biggest marketing effort in terms of dollars spent for any video company during the first six months of the year, traditionally a slow time for sell-through video. "We are planning for significant volume in the first half of 1994," said Kelley Avery, Buena ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.