WASHINGTON -- Ice cream and novelties can be used to build department and total store traffic, according to a report by the International Ice Cream Association here. The two categories also can increase the amount spent by each shopper, states the study, "Category Review for Ice Cream and Frozen Novelties," prepared by ACNielsen, Chicago, for the IICA's Ice Cream Market Research project. As a result, retailers should place more emphasis on space and merchandising by giving the assortment ...

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