Tom Grosserode, advertising category director for Affiliated Foods Midwest, Norfolk, Neb., was listening to a presentation by a group of vendors recently when one of them mentioned a new product that had already been rolled out. The only problem was, neither Grosserode nor any of his company's 830 retail customers had even seen the product yet. "When I got back to Norfolk, I called our broker about the item, but it still took another three weeks or so to get it," he said. All sides of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.