SAN DIEGO -- Bumble Bee Seafoods here and Warner Bros. Pictures have developed a unique in-school and in-store program to tie in with the July release of "Free Willy II" and to help Keiko, the whale from the first "Free Willy" movie. Bumble Bee, which calls itself "dolphin-safe and whale-wise," has supplied "Free Willy Discovery Kits" to 73,000 teachers, who in turn pass them on to other teachers and students. Bumble Bee expects to reach 6 million children, parents and teachers overall. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.