SACRAMENTO, Calif. -- Consumers are finding it easier to spot homegrown foods in supermarkets around the state, thanks to new signs bearing the "California Grown" label appearing on everything from grapes to Gerbera daisies. The signage is the latest component of the unprecedented statewide campaign, announced last year, that brings together retailers, growers and representatives of 25 diverse commodity boards. With $25 million in funding, campaign leaders hope to encourage more consumers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.