DALLAS -- Many factors go into buying the right number of new releases in order to satisfy demand and maintain a store's profitability, but video executives agreed the most important consideration is understanding the customer. "In today's competitive market, intelligent inventory control is absolutely essential. To accomplish this, you need to know as much as possible about your customers' preferences," said Peter Frey, chief research scientist at Entertainment Decisions, Evanston, Ill. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.