EDINA, Minn. -- Byerly's here mushroomed an existing in-store sampling program to cover two dozen products coordinated chainwide. The event, called "The Best of Byerly's," was held Thursday, Friday and Saturday, July 20, 21 and 22, for the peak hours of 11 a.m. to 7 p.m. It featured 25 sampling stations in each of Byerly's 10 stores, most of which were demonstrating fresh foods that Byerly's considers its signature items. While the company has staged multiproduct sampling events before, ...
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