BURLINGTON, N.C. -- Byrd Food Stores here reports a "big difference" in its health and beauty care sales as a result of a shelf tag and promotional program it implemented last year.
According to Randall King, nonfood buyer for the 42-store chain, Byrd Food Stores had always run regular temporary price reductions in its HBC departments, but had never publicized them heavily.
The chain ended that practice, however, with a two-pronged attack. The first part of the plan features color-coded tags to alert shoppers to TPRs in HBC and some other departments, said King. The second portion highlights these special prices in store circulars and newspaper inserts on a weekly basis.
"Now, we're really drawing attention to our TPRs," said King. "You can see a big difference in sales." King said there is a visibly greater movement on TPRs with signs than there was before the signs were implemented.
Blue shelf tags alert shoppers to weekly specials with price reductions in the 20% to 30% range, said King. These hotter TPRs are run for a shorter time "to create a sense of urgency," he said.
Shelf tags with a black background and a symbol of a lock signify "locked-in" specials of about 10%, said King.