CALENDAR OF EVENTS

JANUARYPACKAGING "Powerful Packaging That Moves Consumer Products," Marriott East Side Hotel, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.24-26 PROMOTION "Basics of Promotion Marketing," Ma Maison, Hotel Sofitel, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.25-26 STORE BRANDS "World of Private Label In Asia," Hong

JANUARY

PACKAGING "Powerful Packaging That Moves Consumer Products," Marriott East Side Hotel, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

24-26 PROMOTION "Basics of Promotion Marketing," Ma Maison, Hotel Sofitel, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

25-26 STORE BRANDS "World of Private Label In Asia," Hong Kong Convention & Exhibition Centre. Contact: Private Label Manufacturers Association (212) 972-3131.

26MARKETING "IRI University: Test Marketing Seminar," Mark Hopkins Intercontinental, San Francisco. Contact: Elizabeth Scholl at Information Resources (312) 726-1221.

26-27 PACKAGING Annual Meeting, Ritz Carlton, Atlanta. Contact: Council on Packaging in the Environment (202) 331-0099.

26-27 MARKETING "Reaching the Household Decision-Maker: Marketing to Women of the '90s," Hotel Intercontinental, New York. Contact: Strategic Research Institute (800) 599-4950.

30-31 MARKETING "New Product Strategies: Increasing the Success Rate of New Products," Atlanta Hilton & Towers. Contact: Executive Enterprises/Product Development & Management Association (800) 831-8333.

30-31 PROMOTION "Contests, Games & Sweepstakes," Hotel Intercontinental, New Orleans. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

31-Feb. 1 SALES "Building the Innovative Sales Organization," Ritz Carlton Buckhead, Atlanta. Contact: Strategic Research Institute (800) 599-4950.

FEBRUARY

1-3 RETAILING America's Supermarket Showcase '95, Sands Expo Center, Las Vegas. Contact: National Grocers Association (703) 437-5300.

5-7 MARKETING International Fancy Food & Confection Show, San Diego Convention Center. Contact: National Association for the Specialty Food Trade (212) 921-1690.

9-10 MARKETING "Marketing to College Students," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

13-14 PROMOTION "Efficient Promotion: A Fundamental Premise of ECR," Ritz Carlton Atlanta. Contact: Strategic Research Institute (800) 599-4950.

13-22 MARKETING American International Toy Fair, Jacob Javits Convention Center (booth displays)/200 Fifth Ave. (showroom displays), New York. Contact: Toy Manufacturers of America (212) 675-1141.

15-16 TRADE MARKETING "Category Management," Fairmont Hotel, Dallas. Contact: Grocery Manufacturers of America (202) 337-9400.

15-17 TRADE MARKETING "Strategies For Customer Retention," Park Lane's Parc Fifty Five Hotel, San Francisco. Contact: Marketing Advisory Council (800) 882-8684.

16 IN-STORE "Point of Purchase From All Angles Seminar -- Advanced," Hotel Nikko, Chicago. Contact: Point of Purchase Advertising Institute (201) 894-8899.

16-18 MARKETING 36th National Winter Convention & Candy Exposition, New Orleans Convention Center. Contact: American Wholesale Marketers Association (202) 463-2124.

18-21 MARKETING SNAXPO '95: 58th Annual Exhibit & Conference, San Diego Convention Center. Contact: Snack Food Association (703) 836-4500.

19-21 TECHNOLOGY "MarkeTechnics '95," George R. Brown Convention Center, Houston. Contact: Food Marketing Institute (202) 452-8444.

21-22 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Radisson Hotel, Atlanta. Contact: Data Capture Institute (800) 733-7592.

23-24 TRADE MARKETING "Value Pricing for Consumer Loyalty," The Royal Sonesta, New Orleans. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.

25-March 1 MARKETING Western Frozen Food Convention, Hyatt Regency Hotel, Monterey, Calif. Contact: American Frozen Food Institute (415) 697-6835.

27-28 MARKETING "Marketing to the New Small Office/Home Office Customer," Hotel Nikko, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

27-March 1 PROMOTION "Basics of Promotion Marketing Seminar," Sheraton City Centre, Washington. Contact: Promotion Marketing Association of America (212) 420-1100.

MARCH

1-3 TECHNOLOGY Technology Forum, Hyatt Regency, New Orleans. Contact: National Food Brokers Association (703) 758-7790.

2-3 TRADE MARKETING "Implementing Category Management," Omni Hotel at CNN Center, Atlanta. Contact: International Business Communications (508) 481-6400.

2-4 IN-STORE Annual Point of Purchase Industry Conference, San Antonio Marriott, San Antonio. Contact: Point of Purchase Advertising Institute (201) 894-8899.

2-5 MARKETING Annual Meeting, Boca Raton Resort, Fla. Contact: Nonprescription Drug Manufacturers Association (202) 429-9260.

5-6 MARKETING Industry Education Conference, Hyatt Regency O'Hare, Chicago. Contact: National Housewares Manufacturers Association (708) 292-4200.

8-9 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Radisson Plaza Hotel, San Jose, Calif. Contact: Data Capture Institute (800) 733-7592.

13-14 MARKETING "Micromarketing: Identify and Target Neighborhoods Differently to Maximize Sales and Increase Merchandising EFfectiveness," Ritz Carlton Buckhead, Atlanta. Contact: Strategic Research Institute (800) 599-4950.

13-14 PROMOTION "Update National Conference & Innovations Center," Hyatt Regency Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

13-14 REGULATORY Public Affairs Assembly, Washington. Contact: Food Marketing Institute (202) 452-8444.

14 PROMOTION 12th Annual Reggie Awards Presentation, Hyatt Regency Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

15-16 MARKETING 4th Annual Individualized Marketing Conference, New York Hilton. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

16-17 PRODUCTIVITY "Activity Based Costing," Westin O'Hare, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

16-19 STORE BRANDS Annual Meeting & Leadership Conference, Hyatt Grand Cypress Hotel, Orlando, Fla. Contact: Private Label Manufacturers Association (212) 972-3131.

22-24 MARKETING "Targeting Ethnic Markets Through Media: Asian American, Hispanic and African American," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

22-24 MARKETING Exclusively HBA, show, McCormick Place Convention Center, Chicago. Contact: Exclusively HBA (312) 726-5023.

23-24 MARKETING "Global Marketing: From Research to Market Penetration," Mark Hopkins Hotel Intercontinental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

29-30 TECHNOLOGY "How to Market on the Internet," Hotel Nikko, Chicago. Contact: Marketing Advisory Council (800) 882-8684.

29-30 MARKETING "Co-Marketing and Co-Existence of Brand and Private Label," Hotel Nikko, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

29-30 SALES "Maximizing Broker Management I," Hyatt Regency, Reston, Va. Contact: National Food Brokers Association (703) 758-7790.

APRIL

1-3 IN-STORE Store Fixturing Show/Visual Merchandising Show/Retail Operations & Construction Expo, McCormick Place North, Chicago. Contact: Shore Communications (800) 241-9034 ext. 351.

2-4 SALES Top-to-Top Foodservice Conference, Four Seasons Hotel and Resort, Dallas. Contact: National Food Brokers Association (703) 758-7790.

4 IN-STORE "Point of Purchase From All Angles Seminar," Marriott Marquis, New York. Contact: Point of Purchase Advertising Institute (201) 894-8899.

4-7 PRODUCTIVITY Logistics/Distribution and Information Systems Conference, Stouffer Vinoy, St. Petersburg, Fla. Contact: Grocery Manufacturers of America (202) 337-9400.

10-11 PRODUCTIVITY "Continuous Replenishment and Cross Docking," San Francisco Ritz Carlton. Contact: Strategic Research Institute (800) 599-4950.

11-12 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Ramada O'Hare, Chicago. Contact: Data Capture Institute (800) 733-7592.

11-13 MARKETING 8th Annual Pricing Conference, Fairmont Hotel, Chicago. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.

18-19 MARKETING "Profit Through Association: Affinity Marketing," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

20 TECHNOLOGY "Special Conference on Technology and Operations," Atlanta Marriott Northwest. Contact: Private Label Manufacturers Association (212) 972-3131.

23-25 REGULATORY 1995 Grocery Manufacturers of America/Food Marketing Institute Environmental Affairs Conference, ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

24-25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore. Contact: Strategic Research Institute (800) 599-4950.

25-26 SALES "Sales Force Organizational Change," Chicago. (Hotel to be announced.) Contact: Grocery Manufacturers of America (202) 337-9400.

25-27 PRODUCTIVITY "Activity Based Management Seminar," Westin Hotel Airport, San Francisco. Contact: National Food Brokers Association (703) 758-7790.

25-27 PROMOTION "Basics of Promotion Marketing Seminar," Westin Hotel Seattle. Contact: Promotion Marketing Association of America (212) 420-1100.

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