FEBRUARY
TRADE MARKETING "Category Management," Fairmont Hotel, Dallas. Contact: Grocery Manufacturers of America (202) 337-9400.
15-17 PROMOTIONS "How to Plan and Select the Optimum Promotion Plan," Tarrytown House, Tarrytown, N.Y. Contact: Ennis Associates (914)273-8484.
15-17 TRADE MARKETING "Strategies for Customer Retention," Park Lane's Parc Fifty Five Hotel, San Francisco. Contact: Marketing Advisory Council (800) 882-8684.
16 IN-STORE "P.O.P. Trends: Discovering New Angles In-Store," Hotel Nikko, Chicago. Contact: Point of Purchase Advertising Institute (201) 894-8899.
16 IN-STORE "Point of Purchase From All Angles Seminar -- Advanced," Hotel Nikko, Chicago. Contact: Point of Purchase Advertising Institute (201) 894-8899.
16-17 MARKETING Prescription to Over-the-Counter Seminar, Westbury Hotel, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
16-17 MARKETING Retailer Brand Realities Seminar, Palm Springs Marquis Crowne Plaze, Palm Springs, Calif. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
16-18 MARKETING 36th National Winter Convention and Candy Exposition, New Orleans Convention Center. Contact: American Wholesale Marketers Association (202) 463-2124.
18-21 MARKETING SNAXPO '95: 58th Annual Exhibit and Conference, San Diego Convention Center. Contact: Snack Food Association (703) 836-4500.
19-21 TECHNOLOGY "MarkeTechnics '95," George R. Brown Convention Center, Houston. Contact: Food Marketing Institute (202) 452-8444.
21-22 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Radisson Hotel, Atlanta. Contact: Data Capture Institute (800) 733-7592.
23-24 MARKETING "Profiting in the Post-Auction PCS Market: Developing Successful Financing and Business Strategies for Small Businesses, Rural Telcos, Women and Minorities," Washington Contact: International Business Communications (508) 481-6400.
23-24 TRADE MARKETING "Value Pricing for Consumer Loyalty," The Royal Sonesta, New Orleans. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.
25-March 1 MARKETING Western Frozen Food Convention, Hyatt Regency Hotel, Monterey, Calif. Contact: American Frozen Food Institute (415) 697-6835.
27-28 MARKETING "Marketing to the New Small Office/Home Office Customer," Hotel Nikko, San Francisco. Contact: Strategic Research Institute (800) 599-4950.
27-28 MARKETING "Packaging Sponsorship Proposals," Stouffer Stanford Court Hotel, San Francisco. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
27-March 1 PROMOTION "Basics of Promotion Marketing Seminar," Sheraton City Centre, Washington. Contact: Promotion Marketing Association of America (212) 420-1100.
MARCH
3 TRADE RELATIONS Kick-Off Meeting, Boston Long Wharf Marriott, Boston. Contact: Frozen Food Association of New England/National Frozen Food Association (717) 657-8601.
1-3 TECHNOLOGY Technology Forum, Hyatt Regency, New Orleans. Contact: National Food Brokers Association (703) 758-7790.
2-3 TRADE MARKETING "Implementing Category Management," Omni Hotel at CNN Center, Atlanta. Contact: International Business Communications (508) 481-6400.
2-4 IN-STORE Annual Point of Purchase Industry Conference, San Antonio Marriott, San Antonio. Contact: Point of Purchase Advertising Institute (201) 894-8899.
2-5 MARKETING Annual Meeting, Boca Raton Resort, Fla. Contact: Nonprescription Drug Manufacturers Association (202) 429-9260.
5-6 MARKETING Industry Education Conference, Hyatt Regency O'Hare, Chicago. Contact: National Housewares Manufacturers Association (708) 292-4200.
7-8 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Radisson Plaza Hotel, San Jose, Calif. Contact: Data Capture Institute (800) 733-7592.
8-10 MARKETING "SmartMarketing '95: Mastering the Marketplace," Stouffer Riviere Hotel, Chicago. Contact: International Dairy Foods Association (202) 737-4332.
13-14 REGULATORY Public Affairs Assembly, Washington Contact: Food Marketing Institute (202) 452-8444.
13-14 MARKETING "Micromarketing: Identify and Target Neighborhoods Differently to Maximize Sales and Increase Merchandising Effectiveness," Ritz Carlton Buckhead, Atlanta. Contact: Strategic Research Institute (800) 599-4950.
13-14 PROMOTION "Update National Conference and Innovations Center," Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.
13-14 REGULATORY Public Affairs Assembly, Washington. Contact: Food Marketing Institute (202) 452-8444.
14 PROMOTION 12th Annual Reggie Awards Presentation, Hyatt Regency, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.
15-16 MARKETING 4th Annual Individualized Marketing Conference, New York Hilton. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
16-17 PRODUCTIVITY "Activity Based Costing," Westin O'Hare, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.
16-19 STORE BRANDS Annual Meeting and Leadership Conference, Hyatt Grand Cypress Hotel, Orlando, Fla. Contact: Private Label Manufacturers Association (212) 972-3131.
21-23 PROMOTION "Basics of Promotion Marketing Seminar," Westin Hotel, Seattle. Contact: Promotion Marketing Association of America (212) 420-1100.
22-24 MARKETING "Targeting Ethnic Markets Through Media: Asian American, Hispanic and African American," Helmsley Park Lane Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.
22-24 MARKETING Exclusively HBA Show, McCormick Place Convention Center, Chicago. Contact: Exclusively HBA (312) 726-5023.
23-24 MARKETING "Global Marketing: From Research to Market Penetration," Mark Hopkins Hotel Intercontinental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.
27-28 MARKETING "Successfully Penetrating Healthy Food Retail Channels," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
27-28 RESEARCH METHODS "Maximizing Global Marketing Research Effectiveness: A Tools and Techniques Forum," Marriott East Side, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
29-30 TECHNOLOGY "How to Market on the Internet," Hotel Nikko, Chicago. Contact: Marketing Advisory Council (800) 882-8684.
29-30 MARKETING "Co-Marketing and Co-Existence of Brand and Private Label," Hotel Nikko, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.
29-30 SALES "Maximizing Broker Management I," Hyatt Regency, Reston, Va. Contact: National Food Brokers Association (703) 758-7790.
29-31 PRODUCT INTRODUCTION "Tools and Techniques for High Performance New Product Implementation," Ritz-Carlton Pentagon City, Arlington, Va. Sponsored by Product Development and Management Association. Contact: Institute for International Research (800) 345-8016.
APRIL
1-3 IN-STORE Store Fixturing Show/Visual Merchandising Show/Retail Operations and Construction Expo, McCormick Place North, Chicago. Contact: Shore Communications (800) 241-9034 ext. 351.
2-4 SALES Top-to-Top Foodservice Conference, Four Seasons Hotel and Resort, Dallas. Contact: National Food Brokers Association (703) 758-7790.
3-4 MARKETING "Packaged Goods Database Marketing," Sheraton Chicago Hotel and Towers, Chicago. Contact: International Business Communications (508) 481-6400.
3-4 MARKETING "Local and Account-Specific Marketing," Sheraton Palace Hotel, San Francisco. Contact: Institute for International Research (800) 345-8016.
4 IN-STORE "Point of Purchase From All Angles Seminar," Marriott Marquisk, New York. Contact: Point of Purchase Advertising Institute (201) 894-8899.
4-5 MARKETING "Increase Your Profits on the Drug Store Shelf," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.
4-7 PRODUCTIVITY Logistics/Distribution and Information Systems Conference, Stouffer Vinoy, St. Petersburg, Fla. Contact: Grocery Manufacturers of America (202) 337-9400.
10-11 PRODUCTIVITY "Continuous Replenishment and Cross Docking," San Francisco Ritz Carlton, San Francisco. Contact: Strategic Research Institute (800) 599-4950.
11-12 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Ramada O'Hare, Chicago. Contact: Data Capture Institute (800) 733-7592.
11-13 MARKETING 8th Annual Pricing Conference, Fairmont Hotel, Chicago. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.
18-19 MARKETING "Profit Through Association: Affinity Marketing," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.
20 TECHNOLOGY "Special Conference on Technology and Operations," Atlanta Marriott Northwest. Contact: Private Label Manufacturers Association (212) 972-3131.
