SACRAMENTO, Calif. -- Retailers throughout California will be able to promote agricultural items harvested in the state using point-of-sale materials, tie-in promotions and product stickers as part of the new California Grown ad campaign introduced by Gov. Gray Davis just before Labor Day. A range of commodities are included in the inaugural effort, including fresh produce, dairy, meat and seafood. The initiative, part of the larger Buy California program announced last year, has budgeted $5 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.