WHITE SULPHUR SPRINGS, W. Va -- A cable television executive suggested that grocery shopping via interactive TV could become a widespread and attractive alternative for store-weary consumers. The executive, Geraldine Laybourne, president of Nickelodeon, consequently recommended that brand marketers and retailers get involved now. "If I were a retailer, I would definitely get into this. If I were a grocery manufacturer, I would get into this. Otherwise, you'll be in the same situation you ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.