CHICAGO -- Electronic marketing needs "structural improvements" to grow from its present modest use, said Lawrence Milligan, senior vice president of Procter & Gamble, Cincinnati. He listed these three improvements: · Keep the cost lower than any other existing system. · Be more creative in building loyalty, market basket and market share. · Meet the needs of consumers better because they want to be involved more. "We are still at the frontier, but I am confident electronic marketing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.