DES PLAINES, Ill. -- Two major brand marketers followed the old adage, "Know your customer," in their new-product strategies earlier this year. Campbell Sales Co. targeted upscale consumers with a superpremium spaghetti sauce called Barilla. The product, introduced in June, was designed to appeal to consumers with smaller families, in the 25- to 54-year-old group, with household incomes of $50,000 or higher. Meanwhile, Pillsbury/Green Giant Vegetables, Minneapolis, chose to target the ...
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