DES PLAINES, Ill. -- Two major brand marketers followed the old adage, "Know your customer," in their new-product strategies earlier this year. Campbell Sales Co. targeted upscale consumers with a superpremium spaghetti sauce called Barilla. The product, introduced in June, was designed to appeal to consumers with smaller families, in the 25- to 54-year-old group, with household incomes of $50,000 or higher. Meanwhile, Pillsbury/Green Giant Vegetables, Minneapolis, chose to target the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.