CHICAGO (FNS) -- Online promotions can reduce costs, extend the reach of traditional promotions and help target customers in the store, according to Robert Rubin, research director for Forrester Research, Cambridge, Mass. Speaking at last month's fifth annual All Candy Expo here, Rubin outlined the results of a Forrester consumer survey on the use of online and offline promotions and how those results can be used by candy manufacturers and retailers. The survey, completed in January, ...
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