The sell-through market has grown tremendously in the past few years. That has added another layer of complexity to the video buyer's role, according to participants at SN's video roundtable. "There are a lot more sell-through titles available these days than there ever have been," said Denise Darnell, video supervisor at Southeast Foods, Monroe, La. "Every month you have 10 or 15 different sell-through titles that you might want to pick up," she said. "You also have to be more conscious ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.