PALO ALTO, Calif. -- The low-carb dieting craze peaked during the first quarter of this year, but will continue to impact the consumer packaged goods business for the remainder of 2004, according to several new studies from investment bank Morgan Stanley here. Approximately 13% of Americans were following a low-carb diet at the start of the year. This number dropped to about 11% by March. However, the health benefits of a low-carb lifestyle seem so appealing to consumers that the decline in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.