SEATTLE, Wash. (FNS) -- Cooler space allocation is crucial to sales, retailers report. In a recent market tour here, SN observed a number of operators offering beer to customers in the closest ready-to-drink guise -- cold. Safeway Stores Safeway units presented beers mostly chilled within the units' beer and wine department. The full 20-foot aisle run of cold case is organized, using decks and the well, by subcategory and pack size. Light beer offerings are grouped for shopping ...

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