ST. PETERSBURG, Fla. -- Catalina Marketing here is leveraging its in-store electronic marketing network with two new programs. The company will test a targeted phone card program this month. It uses the electronic network to instantly print phone debit "card" certificates to consumers complying with prepromoted purchase requirements. Also, Catalina is planning a 1996 rollout of an electronic instant win sweepstakes game that awards prizes to consumers at checkout. The program was tested in ...
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