ST. PETERSBURG, Fla. — Catalina Marketing here, whose color coupon printers are now in about 9,000 supermarkets, has determined that consumers redeem the color coupons at a 30% higher rate than that for Catalina's traditional black-and-white coupons. This year Catalina began replacing its familiar black-and-white coupon printers at the checkouts of 17,000 stores nationwide with new four-color inkjet printers made by Epson. When the rollout is completed in mid-2007, about 14,000 of those ...
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