ST. PETERSBURG, Fla. -- The future of electronic coupon clearing was thrown into disarray with the sudden shutdown of Catalina Marketing's electronic coupon-clearing test program this month. "This is a setback for our industry," said David Sefcik, manager of corporate scanning for Giant Food, Landover, Md. "I still believe that this [electronic coupon clearing] is the direction that coupon clearing is headed, but there needs to be 100% participation on the retailer and manufacturer side for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.