ST. PETERSBURG, Fla. -- Manufacturers can now run Pay-For-Performance programs from Catalina Marketing Corp. here independently from the firm's Checkout Coupon program. The program provides guaranteed shopper compliance because consumer rewards are only triggered when shoppers comply with advertised offers. For example, a shopper purchasing three containers of a participating brand of yogurt may receive a dollar off the next shopping order. Manufacturers determine the product, number of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.