ST. PETERSBURG, Fla. -- Brand marketers are beginning to take advantage of electronic marketing opportunities. But there's still a long way to go before the promise of more efficient, highly targeted electronic marketing vehicles is fully reached. That is the opinion shared by Tommy Greer, Catalina Marketing Corp.'s chairman and chief executive officer, and George Off, president and chief operating officer. Catalina, which had sales that topped $71 million last year, now has four ...
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