ST. PETERSBURG, Fla. -- A patent secured by Catalina Marketing Corp. that focuses on targeted marketing based on customer purchase history is raising questions and concerns about how the patent could have been obtained and whether it will impact the marketing activities of other companies, including retailers. Catalina, known for its checkout coupon printers located in more than 16,000 supermarkets, originally filed an application with the U.S. Patent and Trademark Office in March 1997. The ...
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