ST. PETERSBURG, Fla. -- On a little computer screen in a climate-controlled room at Catalina Marketing headquarters here, visitors can monitor the flow of retail sales data from a single checkout lane at any of 9,000 supermarkets across the country. On this particular occasion, the lines of data scrolling up the screen in real time indicate that a shopper, who has purchased cat food at a store more than 1,000 miles away, is receiving a Checkout Coupon for a competing brand. Another byte of ...

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