As category-killers like Petco continue to erode supermarket sales of pet food and supplies, Publix Super Markets is using a unique tactic it hopes will make it a pet owner's best friend. The Lakeland, Fla.-based retailer funded an innovative sampling program involving 400,000 copies of pet-training DVDs for animal shelters in Florida, Georgia, Alabama, South Carolina and Tennessee. Called “Training Your Adopted Dog” and “Your Adopted Cat: Everything You Need to Know about Your Newest ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.