CHICAGO -- Distributors and suppliers who have implemented joint category management programs report an average sales increase of 5% within the category and gross margin increases of 1.2%, according to a progress report on Efficient Consumer Response implementation presented at last week's Food Marketing Institute convention here. Despite these improvements, however, almost half the respondents from all participating groups said the results were below their initial expectations when they ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.