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CATEGORY PERFORMANCE: ANTI-SMOKING

Dollar Sales $60,940,010; % Change From Last Year -17.05ing something is that if it works well, then it is no longer a necessary purchase.Dollar sales of anti-smoking products experienced a decline of 17.05% to $60.9 million in the food channel for the 52 weeks ended June 13. Decreasing numbers in the drug channel were not that significant. Drug stores only saw 1.41% of anti-smoking dollars go up

Dollar Sales $60,940,010; % Change From Last Year -17.05

ing something is that if it works well, then it is no longer a necessary purchase.

Dollar sales of anti-smoking products experienced a decline of 17.05% to $60.9 million in the food channel for the 52 weeks ended June 13. Decreasing numbers in the drug channel were not that significant. Drug stores only saw 1.41% of anti-smoking dollars go up in smoke in the same time period.

The deepest decreases in dollar sales in the food channel were seen in the gum and patch subcategories, which declined 23.95% and 23.38%, respectively. Most other forms of anti-smoking products declined as well, with the exception of tablets. Tablets, while a small segment of total

Subcategories: 52-week sales; % change

ANTI-SMOKING GUM: $31,002,080; -23.95

ANTI-SMOKING PATCH: $21,801,580; -23.38

ANTI-SMOKING TABLETS: $8,072,540; 93.59

ANTI-SMOKING ALL OTHER FORMS: $53,686; -13.35

ANTI-SMOKING FILTERS: $9,499; -29.7

ANTI-SMOKING MOUTH SPRAY: $620; 109.67

Latest 52 weeks ended June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $60,940,010; -17.05; $65,537,000; -16.92; $78,884,810; -4.77

Drug: $360,843,300; -1.41; $357,187,900; -4.00; $372,053,300; 6.89

F/D/MX: $465,870,000; -4.58; $467,841,200; -6.51; $500,407,300; 4.47