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CATEGORY PERFORMANCE: FRESH BREADS & ROLLS

Dollar Sales $7,942,001,152 % Change From Last Year -0.40resh bread and rolls category this past year, as sales dropped 0.4% to just over $7.94 billion in supermarkets in the latest 52 weeks ending June 13.Over the same period, the food, drug and mass channels experienced a 0.3% drop in sales, to just over $8 billion. Different segments of the category were hit harder than others, though most felt

Dollar Sales $7,942,001,152 % Change From Last Year -0.40

resh bread and rolls category this past year, as sales dropped 0.4% to just over $7.94 billion in supermarkets in the latest 52 weeks ending June 13.

Over the same period, the food, drug and mass channels experienced a 0.3% drop in sales, to just over $8 billion. Different segments of the category were hit harder than others, though most felt the blow. Hardest hit was the huge $5.84 billion fresh breads category, which saw sales fall 0.7% in the three channels. Bagels and bialys experienced a small increase, 0.3%, as did fresh rolls, buns and croissants, up 0.7%.

Drug was the only channel to consistently build sales the past two years, jumping 6% in the latest 52 weeks ending June 13. However, the channel remains small, with only $40.7 million in sales during that period.

Subcategories: 52-week sales; % change

FRESH BREAD: $5,745,423,872; -0.80

FRESH ROLLS/BUN/CROISSANTS: $1,774,165,760; 0.70

BAGELS/BIALYS: $422,411,584; 0.00

Latest 52 weeks ended June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $7,942,001,152; -0.40; $7,999,166,4641.00; $7,920,535,040; -0.20

Drug: $40,747,424; 6.00; $39,497,848; 1.30; $39,006,512; 15.50

F/D/MX: $8,058,847,744; -0.30; $8,108,718,080; 1.00; $8,027,930,112; -0.20