Dollar Sales $216,001,300 % Change From Last Year -7.17
ts, took a sales hit this past year, partially due to the low-carb craze. However, the category has also performed poorly in the previous two calendar years in all channels of trade.
For the 52 weeks ended June 13, sales dropped 7.1% to $217.3 million in the food, drug and mass channels. This decline followed dips of 5% in calendar year 2003 and 6% in calendar year 2002.
Supermarkets experienced the least amount of lost sales, recording a decrease of 7.2% to $216 million for the 52 weeks ended June 13. However, that sales drop has grown over the years, as the channel posted a sales loss of 5% in calendar 2003 and 6% in calendar 2002. Drug stores have not had success with the frozen pasta category for some time, a fact reflected in the sales drop of 33.5% for the year ended June 13. Calendar year 2003 proved even more unsuccessful, with drug stores posting a sales decline of 64.2%, following a loss of 21% in calendar year 2002.
Among the frozen pasta types suffering the largest losses in sales in the supermarket channel were manicotti, which saw sales drop by 11% to $4.9 million, and all other pasta/noodles, which posted a sales loss of 10% to $23.8 million. The pastas experiencing the smallest sales losses were pierogi, with sales dropping 2.7% to $49.6 million, and gnocchi, with sales dropping by 3.3% to $3.7 million.
Subcategories: 52-week sales; % change
FZ RAVIOLI: $95,703,310; -9.35
FZ PIEROGI: $49,609,220; -2.73
FZ TORTELLINI/TORTELLINI: $31,036,710; -4.74
FZ A/O PASTA/NOODLES: $23,802,790; -10.08
FZ STUFFED PASTA SHELL: $7,278,176; -6.51
FZ MANICOTTI: $4,865,156; -10.72
FZ GNOCCHI: $3,705,920; -3.33
Latest 52 weeks ended June 13, 2004.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change
