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CATEGORY PERFORMANCE: LUNCHEON MEATS

Dollar Sales $3,303,676,000 % Change From Last Year 4.83ar of declining sales. The category experienced a 4.83% bounce, to $3.3 billion in sales in supermarkets, for the latest 52-week period. That followed a year of growth during calendar year 2003.For the 52 weeks that ended June 13, sales of luncheon meats in the food, drug and mass channels increased 4.8%, to $3.33 billion. The category has experienced

Dollar Sales $3,303,676,000 % Change From Last Year 4.83

ar of declining sales. The category experienced a 4.83% bounce, to $3.3 billion in sales in supermarkets, for the latest 52-week period. That followed a year of growth during calendar year 2003.

For the 52 weeks that ended June 13, sales of luncheon meats in the food, drug and mass channels increased 4.8%, to $3.33 billion. The category has experienced much growth lately with the introduction of new items with a healthier nutrition profile, as well as products wrapped in resealable bags and other convenient packaging.

All channels have benefited from growing sales, though supermarkets continue to be the dominant channel. Drug stores experienced a 12.84% uptick, to $6.64 million in sales, for the year ended June 13.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change

Supermarkets: $3,303,676,000; 4.83; $3,236,446,000; 3.22; $3,135,534,000; -1.58

Drug: $6,645,759; 12.84; $6,121,145; 3.35; $5,922,505; -4.26

F/D/MX: $3,335,897,000; 4.79; $3,267,270,000; 3.12; $3,168,564,000; -1.51