Dollar Sales $1,181,633,000 % Change From Last Year -0.64
though sales fell only 0.64% to $1.2 billion during the 52 weeks ended June 13, as the high price of butter during the first half of 2004 lent some stability to the category. Otherwise, sales fell 1.7% on sales of $1.2 billion during calendar year 2003, and were down 4.2% on sales of $1.2 billion in calendar year 2002.
Consumption of margarine has been declining in the United States for about 10 years. Most recently, unit sales were down 5.2% in 2002 and 6.2% in 2003. Concerns raised by the medical community over trans fatty acids have eroded the low-cholesterol health message of many brands in the category, while the low-carb craze has more recently helped remove the stigma associated with the fat content of butter.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change
