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CATEGORY PERFORMANCE: RAZORS

Dollar Sales $88,458,660; % Change From Last Year 40.51xperienced record innovation and high-profile product introductions resulting in phenomenal growth across the sector. Razor sales, which exclude disposable razors and replacement blades, increased 40.51% for the 52 weeks ended June 13 in the food channel alone over the previous year, bringing sales to $80.5 million. With higher price points on

Dollar Sales $88,458,660; % Change From Last Year 40.51

xperienced record innovation and high-profile product introductions resulting in phenomenal growth across the sector. Razor sales, which exclude disposable razors and replacement blades, increased 40.51% for the 52 weeks ended June 13 in the food channel alone over the previous year, bringing sales to $80.5 million. With higher price points on many razor systems, dollar sales reflect that; unit sales for the same time frame also increased 27.91%.

Supermarkets control a larger share of dollars in the razor category, but dollar store sales for the same 52-week period were up more than the food channel, increasing 41.73% to $67.6 million in sales. Dollar sales for the complete food, drug and mass category increased 36.03% to $186.8 million.

In the 52 weeks ended Dec. 28, 2003, supermarkets saw a 12.91% increase in dollar sales to $64.3 million, and drug store sales increased 21.03% to 56.3 million. In 2002, the supermarket channel declined in this area, and drug stores saw marginal growth.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $80,458.660; 40.51; $64,324,020; 12.91; $56,967,660; -6.94

Drug: $67,643,160; 42.73; $56,316,340; 21.03; $46,529.340; 0.72

F/DMX: $186,759,200; 36.03; $156,776,700; 13.64; $137,962,300; -7.11