Dollar Sales $647,425,600 % Change From Last Year -3.83
.4 million, at supermarkets during the 52 weeks that ended June 13. The category, which encompasses kid-focused lunch kit brands that include Oscar Mayer's "Lunchables" and ConAgra's "LunchMakers" has faced two sluggish years in the supermarket channel. A flat 2002 was followed by a 1.3% decline in dollar sales and a 3.3% decline in unit volume during calendar year 2003.
The category has fared much better in convenience-oriented outlets, such as the drug channel, where sales of the products have grown 12% in the latest 52 weeks to reach almost $4.5 million in sales.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change