Dollar Sales $620,292,000; % Change From Last Year -3.93
hampoo is one of the categories where supermarkets rule in the health and beauty care aisles. Shampoo was a $1.2 billion category for food, drug and mass combined in the 52 weeks ended June 13. Of those sales, supermarkets owned $620.3 million.
Regular shampoo specifically accounts for $503.7 million of category sales in the most recent 52 weeks, down 2.83% from the prior year. Dandruff shampoo accounts for $114.9 million, down 9.23% in dollar sales from the prior year. The only increase was in shampoo and conditioner combo packs: 149.7% to $1.6 million in dollar sales.
Shampoo is a commodity product, requiring frequent replacement. Thus far, other channels haven't caught up to supermarkets' share yet. Drug stores controlled $348.3 million of shampoo dollar sales in the most recent 52-week period, down 0.70% from the prior year. Both 2002 and 2003 showed increases for the drug channel in the shampoo category.
SUBCATEGORIES: 52-WEEK SALES; % CHANGE
REGULAR SHAMPOO: $503,720,400; -2.83
DANDRUFF SHAMPOO: $114,946,400; -9.23
SHAMPOO & CONDITIONER COMBO PACK: $1,625,173; 149.87
Latest 42 weeks ended June 13, 2004.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change
