TOOTHPASTE
ales $766,175,400 % Change From Last Year -3.78
Every store segment has a few perennials, products that need frequent and rapid replenishment. Toothpaste is one of those with sales of $1.5 billion combined in the food, drug and mass channels. Supermarket share of toothpaste dollars is significant: $766.1 million in the 52 weeks ended June 13. That figure is far above the drug channel's portion at $427.3 million.
Recent numbers show the category is trending down, however. In the most recent 52 weeks, supermarkets lost 3.78% of dollar sales. In fiscal year 2003, they lost 1.12%, and 2002 showed only marginal growth at less than a quarter of a percent.
Within the larger oral care segment of the category, there have been many product innovations of technology and chemistry, some of which have found their way into toothpaste as well. A significant portion of the total category sales for the most recent 52-week period came from tooth bleaching or whitening toothpaste products, $91.6 million. Sales of those products declined 2.62% for the same time period, but less than the overall category decline and less than the 3.93% decline of traditional toothpaste.
Subcategories: 52-week sales; % change
TOOTHPASTE: $674,565,700; -3.93
TOOTH BLEACHING/WHITENING/POWDER/POLISH: $91,609,640; -2.62
Latest 52 weeks ended June 13, 2004.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change
