LA CROSSE, Wis. -- Quillin's here is aiming its catering program at corporations and colleges, in a new bid to boost sales and profit. The company is just starting to develop an aggressive marketing plan to chase those two business segments, said Nancy Rand, deli supervisor for the nine-unit retailer. Quillin's wants to concentrate on such accounts because they represent "ongoing business." Included in the new marketing thrust will be cold calls to companies and schools to tell them about ...
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