NEW BRUNSWICK, N.J. -- Brand marketers need to be judicious about ingredient claims. That's the advice of Ralph Shapiro, president of Nutrition International, a consulting firm. He spoke about the effect of the National Labeling and Education Act, set to become law May 8, at a symposium here sponsored by the Center for Professional Advancement. He explained that nutrient content claims are "expressed" or "implied" claims about the level of a nutrient in a food product. "An expressed claim ...
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