NEW BRUNSWICK, N.J. -- Brand marketers need to be judicious about ingredient claims. That's the advice of Ralph Shapiro, president of Nutrition International, a consulting firm. He spoke about the effect of the National Labeling and Education Act, set to become law May 8, at a symposium here sponsored by the Center for Professional Advancement. He explained that nutrient content claims are "expressed" or "implied" claims about the level of a nutrient in a food product. "An expressed claim ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.