Central to the General Merchandise Distributors Council's record of success, and fundamental to the attitude of cooperation that pervades the group, is its meeting format, say executives who have been active in the association. The organization is regarded as the originator of the system called Controlled Casual Conferences, or CCCs, in which manufacturers host as many as 200 eight-minute minisummit meetings in a highly scheduled but efficient three-day gathering. The CCC concept is a ...
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